Drivers Wanted!
This week’s blog is not offering an employment opportunity. It actually deals with people. To be more specific, let’s go back to an old Volkswagon commercial that was extremely successful. Somewhere in the ad, the statement always mentioned: “Drivers Wanted”.
Why do you suppose that 2 word phrase was used? Why was it so successful in their ad campaign?
The answer is simple. Volkswagon is NOT looking for passengers. They ARE looking for drivers. In other words, they are looking for the people who desire to take action. They are looking for the decision makers.
Let’s explore this a little deeper.
If you are in sales……and we determined some time ago, all of life is sales…..then you are looking for the decision maker.
If you are a guy out at a club and looking for a date, your best shot at getting a date would be to speak to women who are single and not with another guy.(those wishing to play devil’s advocate here - hold the Jerry Springer comments please) Your best odds are with a woman who is in a decision making capacity for a relationship.
So, transferring that to another part of life……. If you are looking for another person to serve on your committee or board, you would gravitate toward and speak with a person who not only brings to the table what your group needs – BUT also to the person who takes action. The one who makes things happen or is directly involved in making things happen is the man or woman you are looking toward as a potential recruit.
Why? Because you are NOT looking for the person who is uninvolved in their community, church, or work. You are not looking for the unambitious couch potato.
Although couch potato types may be wonderful folks, they may very dedicated family people, but they are NOT the person for the team that is looking to be driven to new heights.
Couch potatoes have their purpose in life – they are simply not who you are looking for at the present time.
If you want your team, your committee, your board to move forward – work the odds in your favor. Look at people who are where you are in life or greater.
In the MLM business, they have a saying…”never recruit down – always recruit up.” Why? Because, when you recruit lower than you, that person usually only knows people at their level or below. They are at the level they are at for a reason. That reason may be by no fault of their own. However, just because they are at that level, does not mean that they must stay at that level for the rest of their life.
Now, it is GUT CHECK TIME.
Take a sincere look at yourself. Be honest.
Ask yourself if you are a driver or a passenger?
Ask yourself if you are (as football coaching legend Lou Holtz used to say)…..are you a participant in the game of life or are you a spectator?
Spectators like to watch others live their lives – and at times mentally live their life through watching that person or show. If you don’t believe me, then why are those reality shows so popular? Why is wrestling so popular?
Participants are in the game. They are in the hunt. They churn inside to go from third string to second string…..from second string to first string…..from first string to starter…..from starter to star…..from star to superstar…..from superstar to champion.
Who do you want on your team / committee / board? Do you want the person sitting in the stands eating a hot dog, munching popcorn who is entertained by the activity on the field? Or do you want the person who has the urge, the burn, the drive to be more – do more – to become more?
Do YOU want to become a better you? Do you want to get out of the stands in the game of life and get down on the field?
Keep in mind, you are where you are today because of the knowledge you have or had. In order to get somewhere else, it will take a different mindset, a different game plan, different knowledge than you possess.
A wise man once said, “It takes a different set of knowledge to fix a flat tire than it did to get a flat tire.”
If you want out of the bleachers and onto the field of life, if you have a burning desire to be a player rather than a bench warmer – call me. I do one on one personal and leadership coaching. Together, we can get you not only onto the field – but making the big plays!
Make a decision today – drive – don’t ride.
Ron Orendi
717-802-0483
www.ronorendi.com
Thursday, March 31, 2011
Wednesday, March 23, 2011
Girl Scout Cookies & People
Girl Scout Cookies are like people
This week’s blog deals with people. Yes, people – those creatures that Madison Avenue markets to, customer service reps talk about and sales people gravitate toward.
It’s been said that it takes all kinds of people to make a world. But, what IF you could figure them out or understand them better?
When building a team, one will need some of all of these people. Their variety in personality enables committee to accomplish tasks, teams to move forward with creativity, and groups to complete projects.
I urge team leaders, CEO’s and committee chairs to not play the “Donald Trump card” and fire any of them. They may be apprentices, but each one adds value to the team.
Since this is the month of March, I thought I would share some thoughts on how people are a lot like Girl Scout Cookies. Yes, you read that correctly. Girl Scout Cookies, those tasty treats that cost a fortune for less than a few dozen. And, why do we buy them? We buy them because the Girl Scouts make money off of them.
So, how are people “like” Girl Scout Cookies? Well there are:
The Do-Si-Do’ers – These folks are the life of the party. When they walk in a room, they always have a joke or a story. Their carefree whimsical view on life enables those who get bogged down in drudgery to have a light break.
The Lemonades – Ahhh, the refreshing servants in life. They make peace, enable gatherings to flow smoothly, and make everyone feel at ease.
The Tagalongs – These people are not leaders, BUT they are great followers. Remember, the world needs followers as much as it needs leaders.
The Trefoils or Shortbread Cookies – These people don’t need all the pizzazz – they stick to the basics and do the basics well.
The Thin Mints – These people are bare bones – no fluff – get the job done. What they may lack in people skills, they more than make up for in focus and task completion.
The Thanks A Lots – These are the gracious people – the ones who always seem to have a compliment. Since we all need to be complimented from time to time, it is wise to hang around (and learn from) these people. Go where you are celebrated.
A leader must step back, look at the wide picture and truly see what each personality brings to the table. A leader must know the task, but also know the people who he or she can help take that task from a concept to a reality.
Have a good week
Ron
This week’s blog deals with people. Yes, people – those creatures that Madison Avenue markets to, customer service reps talk about and sales people gravitate toward.
It’s been said that it takes all kinds of people to make a world. But, what IF you could figure them out or understand them better?
When building a team, one will need some of all of these people. Their variety in personality enables committee to accomplish tasks, teams to move forward with creativity, and groups to complete projects.
I urge team leaders, CEO’s and committee chairs to not play the “Donald Trump card” and fire any of them. They may be apprentices, but each one adds value to the team.
Since this is the month of March, I thought I would share some thoughts on how people are a lot like Girl Scout Cookies. Yes, you read that correctly. Girl Scout Cookies, those tasty treats that cost a fortune for less than a few dozen. And, why do we buy them? We buy them because the Girl Scouts make money off of them.
So, how are people “like” Girl Scout Cookies? Well there are:
The Do-Si-Do’ers – These folks are the life of the party. When they walk in a room, they always have a joke or a story. Their carefree whimsical view on life enables those who get bogged down in drudgery to have a light break.
The Lemonades – Ahhh, the refreshing servants in life. They make peace, enable gatherings to flow smoothly, and make everyone feel at ease.
The Tagalongs – These people are not leaders, BUT they are great followers. Remember, the world needs followers as much as it needs leaders.
The Trefoils or Shortbread Cookies – These people don’t need all the pizzazz – they stick to the basics and do the basics well.
The Thin Mints – These people are bare bones – no fluff – get the job done. What they may lack in people skills, they more than make up for in focus and task completion.
The Thanks A Lots – These are the gracious people – the ones who always seem to have a compliment. Since we all need to be complimented from time to time, it is wise to hang around (and learn from) these people. Go where you are celebrated.
A leader must step back, look at the wide picture and truly see what each personality brings to the table. A leader must know the task, but also know the people who he or she can help take that task from a concept to a reality.
Have a good week
Ron
Monday, March 21, 2011
Free Bird Seed
Free Bird Seed
I was thinking about the Roadrunner cartoons with Wylie Coyote
Often, when I speak to groups, I refer to cartoons because I believe there is so much to be learned from them. Cartoons are child-like yet carry a message – and often that message can be in the simplest form.
In many of the Roadrunner cartoons, Wylie Coyote sets the trap for the Roadrunner by placing some seed in a pile – with a sign that reads “Free Bird Seed”.
The intent here is for Wylie to catch the elusive Roadrunner. And, what always happens? Peck. Peck. Beep. Beep. In a flash the Roadrunner is gone and so is the seed. This leaves Wyler dumbfounded and dazed.
We laugh – but isn’t that what many salesmen try and do?
The salesperson offers some freebie to the consumer:
• Register to win a free home basement makeover
• Register to win a $50 gasoline card
• Free Disney tickets
• Free one room carpet cleaning
• Drop your card in the fish bowl to win a free lunch
And, what happens? Oodles of people walk by or pass on the opportunity because they know there is a catch.
But – there are always a few takers. These folks sit through the presentation, watch the video, or listen to the time share pitch.
And, then what happens?
They take their free gift and Beep Beep out the door they go.
You as a salesman have invested your time and sometimes your money in getting them to hear you. And, yet, only a very small percentage buy your soft water system, buy your window installation package, or agree to become a client at your chiropractic office.
So, what is a salesman to do? And, yes even if you are a chiropractor or a financial planner – you ARE a salesman. Everything in life is sales, period. That’s how you got your spouse, that’s how you selected the college you attended, that’s how you selected your current employer. Sales!
As a salesperson, you tell yourself that it’s just mud against the wall. Throw enough mud against the wall and some will stick.
Friends, the consumer is not stupid. They have been duped, taken, conned, and badgered before. They have pecked at the bird seed while cautiously watching the “net” above their head
People shy away from the heavily baited free gift.
But, using that “mud” concept – what about all the mud that fell to the ground? You, as a salesperson (remember everything in life is sales) are leaving a lot of opportunity lie on the floor.
The “lure ‘em in for something free works only if you are targeting the “few” who chomp on the worm that sits on the hook.
Successful salespeople know what fish like, BUT they also know what EACH TYPE OF FISH prefers. For many fish, a worm is a “settle for” solution to its hunger problem.
As a salesperson (and that encompasses ALL aspects of sales) if you want to reach more of a wide variety of customers, then take the time to find out what each customer prefers. In other words – help solve their problem. If you can solve their problem – usually YOU have made a sale.
A word of caution here – if you truly want to make the sale STOP lusting after the customer. STOP lusting after the sale. Lusting after the customer and after the sale is being ME focused.
Be “THEM” focused and you will make a sale.
How do I do that? What can I do to change my sales techniques?
I teach how to develop this technique and how to implement the techniques in my Master Mind Groups.
As a licensed Burg Consultant, I teach that success method. If you would like to know how it’s done – so that YOU can create more sales, more revenue, and obtain a continuous flow of new clients – call me and we can schedule a time for me to train your entire office, your down-line group or do one on one training.
Master Mind Groups
What is it? Simply it is 6 training sessions of 60 minute meetings. The meeting can be held in your business office (during non business times) with a group of 6 to 15 people.
I will be doing a Master Mind series in the Pittsburgh area as well as in central PA. I also am open to doing them in Maryland.
So what will it cost? I charge $125 for the 6 weeks of one hour Master Mind training sessions per person. That’s less than $21 per session per person.
Think about it. If you make one sale a week from what I teach, you have more than paid for the training.
I was thinking about the Roadrunner cartoons with Wylie Coyote
Often, when I speak to groups, I refer to cartoons because I believe there is so much to be learned from them. Cartoons are child-like yet carry a message – and often that message can be in the simplest form.
In many of the Roadrunner cartoons, Wylie Coyote sets the trap for the Roadrunner by placing some seed in a pile – with a sign that reads “Free Bird Seed”.
The intent here is for Wylie to catch the elusive Roadrunner. And, what always happens? Peck. Peck. Beep. Beep. In a flash the Roadrunner is gone and so is the seed. This leaves Wyler dumbfounded and dazed.
We laugh – but isn’t that what many salesmen try and do?
The salesperson offers some freebie to the consumer:
• Register to win a free home basement makeover
• Register to win a $50 gasoline card
• Free Disney tickets
• Free one room carpet cleaning
• Drop your card in the fish bowl to win a free lunch
And, what happens? Oodles of people walk by or pass on the opportunity because they know there is a catch.
But – there are always a few takers. These folks sit through the presentation, watch the video, or listen to the time share pitch.
And, then what happens?
They take their free gift and Beep Beep out the door they go.
You as a salesman have invested your time and sometimes your money in getting them to hear you. And, yet, only a very small percentage buy your soft water system, buy your window installation package, or agree to become a client at your chiropractic office.
So, what is a salesman to do? And, yes even if you are a chiropractor or a financial planner – you ARE a salesman. Everything in life is sales, period. That’s how you got your spouse, that’s how you selected the college you attended, that’s how you selected your current employer. Sales!
As a salesperson, you tell yourself that it’s just mud against the wall. Throw enough mud against the wall and some will stick.
Friends, the consumer is not stupid. They have been duped, taken, conned, and badgered before. They have pecked at the bird seed while cautiously watching the “net” above their head
People shy away from the heavily baited free gift.
But, using that “mud” concept – what about all the mud that fell to the ground? You, as a salesperson (remember everything in life is sales) are leaving a lot of opportunity lie on the floor.
The “lure ‘em in for something free works only if you are targeting the “few” who chomp on the worm that sits on the hook.
Successful salespeople know what fish like, BUT they also know what EACH TYPE OF FISH prefers. For many fish, a worm is a “settle for” solution to its hunger problem.
As a salesperson (and that encompasses ALL aspects of sales) if you want to reach more of a wide variety of customers, then take the time to find out what each customer prefers. In other words – help solve their problem. If you can solve their problem – usually YOU have made a sale.
A word of caution here – if you truly want to make the sale STOP lusting after the customer. STOP lusting after the sale. Lusting after the customer and after the sale is being ME focused.
Be “THEM” focused and you will make a sale.
How do I do that? What can I do to change my sales techniques?
I teach how to develop this technique and how to implement the techniques in my Master Mind Groups.
As a licensed Burg Consultant, I teach that success method. If you would like to know how it’s done – so that YOU can create more sales, more revenue, and obtain a continuous flow of new clients – call me and we can schedule a time for me to train your entire office, your down-line group or do one on one training.
Master Mind Groups
What is it? Simply it is 6 training sessions of 60 minute meetings. The meeting can be held in your business office (during non business times) with a group of 6 to 15 people.
I will be doing a Master Mind series in the Pittsburgh area as well as in central PA. I also am open to doing them in Maryland.
So what will it cost? I charge $125 for the 6 weeks of one hour Master Mind training sessions per person. That’s less than $21 per session per person.
Think about it. If you make one sale a week from what I teach, you have more than paid for the training.
Sunday, March 6, 2011
Business Cards - Part 2
Business Cards - Part 2
Last week, I shared the basics on business cards. In Part 2 will cover how to use them, when to use them, etc.
No matter what type of business you have; a service type business; a product type business; or an internet based business - there is a way to use your business card effectively and there is a wasteful way to use your cards
If what you are looking for is a free lunch and have to sit through a presentation to get it, then just drop your business card in every fish bowl located at the cashier counter of every restaurant. In the end your stomach may be full - but you are not gaining a new client. You are also not gaining a sale, or putting money in your account from this method.
I have to chuckle at the person who, everywhere he goes - he says, "Hi, I'm Bob, here's my card." He may as well go to the nearest high school stadium, ascend the
bleachers and just toss his business cards everywhere. At least he can watch them flutter to the ground.
When to use your business card
There is a certain etiquette involved in sharing a business card. Let me ask where would be a good place to share a business card - that would get you the best results?
a) At a Chamber of Commerce Mixer
b) At a funeral home
c) At a family gathering
d) At a class reunion
e) At a industry trade show
Do you know where would be the best? How about the second best?
I bet it's not what you think.
Let me start by saying that the family gathering may be your least successful option. The Chamber event and the trade show are almost tied for next to last.
The number one successful place to share a business card would be at a funeral home.......IF you do it correctly and with tact. The second most effective would be the class reunion......again IF you use the techniques I will teach.
Are you surprised?
Now, here is the drawback. Class reunions only occur every 5 years or so. And, unless you hang out at the funeral home (which I DO NOT recommend) a funeral is not a steady occurrence.
So now what?
Well, IF you implement the techniques from the system I teach - the real answer would be all of them. AND, many other places as well.
How to use your business card
There is a method to sharing a business card. There is also a strategy involved in getting from handing someone your card and gaining a new customer. This method has a proven success record in every industry...whether you are in sales of a particular product line; internet marketing such as Market America and Amway; Home based in person sales such as Tastefully Simple, Longaberger, Princess House or Avon; service such as real estate; or an appointment business such as construction, CPA, doctor or mechanic.
As a licensed Burg Consultant, I teach that success method. If you would like to know how it's done - so that YOU can create more sales, more revenue, and obtain a continuous flow of new clients - call me and we can schedule a time for me to train your entire office, your down-line group or do one on one training.
Master Mind Groups
What is it? Simply it is 6 training sessions of 60 minute meetings. The meeting can be held in your business office (during non business times) with a group of 6 to 15 people.
I will be doing a Master Mind series in the Pittsburgh area as well as in central PA. I also am open to doing one in Maryland.
So what will it cost? I charge $125 for the 6 weeks of one hour Master Mind training sessions per person. That's less than $21 per session per person.
Think about it. If you make one sale a week from what I teach, you have more than paid for the training.
BUT - YOU CAN GET THE MASTERMIND TRAINING FREE!!!
How? You arrange the venue. And, you bring 4 friends. The meeting place must be quiet. We can meet in a classroom, a Sunday School room, a hotel meeting room or a business conference room (during non business hours). Restaurants, private rooms in restaurants and homes generally do not work because of interruptions. I also ask no food, drinks or alcohol be served during the meetings.
If you would like to host a Master Mind meeting call me at 717-802-0483 or e-mail me from my web site www.ronorendi.com
I hope this 2 part series on Business Cards has been a help.
Feel free to e-mail me through my web site with any thoughts or questions.
Have a great week
Ron
Last week, I shared the basics on business cards. In Part 2 will cover how to use them, when to use them, etc.
No matter what type of business you have; a service type business; a product type business; or an internet based business - there is a way to use your business card effectively and there is a wasteful way to use your cards
If what you are looking for is a free lunch and have to sit through a presentation to get it, then just drop your business card in every fish bowl located at the cashier counter of every restaurant. In the end your stomach may be full - but you are not gaining a new client. You are also not gaining a sale, or putting money in your account from this method.
I have to chuckle at the person who, everywhere he goes - he says, "Hi, I'm Bob, here's my card." He may as well go to the nearest high school stadium, ascend the
bleachers and just toss his business cards everywhere. At least he can watch them flutter to the ground.
When to use your business card
There is a certain etiquette involved in sharing a business card. Let me ask where would be a good place to share a business card - that would get you the best results?
a) At a Chamber of Commerce Mixer
b) At a funeral home
c) At a family gathering
d) At a class reunion
e) At a industry trade show
Do you know where would be the best? How about the second best?
I bet it's not what you think.
Let me start by saying that the family gathering may be your least successful option. The Chamber event and the trade show are almost tied for next to last.
The number one successful place to share a business card would be at a funeral home.......IF you do it correctly and with tact. The second most effective would be the class reunion......again IF you use the techniques I will teach.
Are you surprised?
Now, here is the drawback. Class reunions only occur every 5 years or so. And, unless you hang out at the funeral home (which I DO NOT recommend) a funeral is not a steady occurrence.
So now what?
Well, IF you implement the techniques from the system I teach - the real answer would be all of them. AND, many other places as well.
How to use your business card
There is a method to sharing a business card. There is also a strategy involved in getting from handing someone your card and gaining a new customer. This method has a proven success record in every industry...whether you are in sales of a particular product line; internet marketing such as Market America and Amway; Home based in person sales such as Tastefully Simple, Longaberger, Princess House or Avon; service such as real estate; or an appointment business such as construction, CPA, doctor or mechanic.
As a licensed Burg Consultant, I teach that success method. If you would like to know how it's done - so that YOU can create more sales, more revenue, and obtain a continuous flow of new clients - call me and we can schedule a time for me to train your entire office, your down-line group or do one on one training.
Master Mind Groups
What is it? Simply it is 6 training sessions of 60 minute meetings. The meeting can be held in your business office (during non business times) with a group of 6 to 15 people.
I will be doing a Master Mind series in the Pittsburgh area as well as in central PA. I also am open to doing one in Maryland.
So what will it cost? I charge $125 for the 6 weeks of one hour Master Mind training sessions per person. That's less than $21 per session per person.
Think about it. If you make one sale a week from what I teach, you have more than paid for the training.
BUT - YOU CAN GET THE MASTERMIND TRAINING FREE!!!
How? You arrange the venue. And, you bring 4 friends. The meeting place must be quiet. We can meet in a classroom, a Sunday School room, a hotel meeting room or a business conference room (during non business hours). Restaurants, private rooms in restaurants and homes generally do not work because of interruptions. I also ask no food, drinks or alcohol be served during the meetings.
If you would like to host a Master Mind meeting call me at 717-802-0483 or e-mail me from my web site www.ronorendi.com
I hope this 2 part series on Business Cards has been a help.
Feel free to e-mail me through my web site with any thoughts or questions.
Have a great week
Ron
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