Business Cards - Part 2

Business Cards - Part 2

Last week, I shared the basics on business cards. In Part 2 will cover how to use them, when to use them, etc.

No matter what type of business you have; a service type business; a product type business; or an internet based business - there is a way to use your business card effectively and there is a wasteful way to use your cards

If what you are looking for is a free lunch and have to sit through a presentation to get it, then just drop your business card in every fish bowl located at the cashier counter of every restaurant. In the end your stomach may be full - but you are not gaining a new client. You are also not gaining a sale, or putting money in your account from this method.

I have to chuckle at the person who, everywhere he goes - he says, "Hi, I'm Bob, here's my card." He may as well go to the nearest high school stadium, ascend the 

bleachers and just toss his business cards everywhere. At least he can watch them flutter to the ground. 

When to use your business card

There is a certain etiquette involved in sharing a business card. Let me ask where would be a good place to share a business card - that would get you the best results?

a) At a Chamber of Commerce Mixer
b) At a funeral home
c) At a family gathering
d) At a class reunion
e) At a industry trade show

Do you know where would be the best? How about the second best?

I bet it's not what you think.

Let me start by saying that the family gathering may be your least successful option. The Chamber event and the trade show are almost tied for next to last.

The number one successful place to share a business card would be at a funeral home.......IF you do it correctly and with tact. The second most effective would be the class reunion......again IF you use the techniques I will teach.

Are you surprised?

Now, here is the drawback. Class reunions only occur every 5 years or so. And, unless you hang out at the funeral home (which I DO NOT recommend) a funeral is not a steady occurrence. 

So now what?

Well, IF you implement the techniques from the system I teach - the real answer would be all of them. AND, many other places as well.

How to use your business card

There is a method to sharing a business card. There is also a strategy involved in getting from handing someone your card and gaining a new customer. This method has a proven success record in every industry...whether you are in sales of a particular product line; internet marketing such as Market America and Amway; Home based in person sales such as Tastefully Simple, Longaberger, Princess House or Avon; service such as real estate; or an appointment business such as construction, CPA, doctor or mechanic.

As a licensed Burg Consultant, I teach that success method. If you would like to know how it's done - so that YOU can create more sales, more revenue, and obtain a continuous flow of new clients - call me and we can schedule a time for me to train your entire office, your down-line group or do one on one training.

Master Mind Groups

What is it? Simply it is 6 training sessions of 60 minute meetings. The meeting can be held in your business office (during non business times) with a group of 6 to 15 people.

I will be doing a Master Mind series in the Pittsburgh area as well as in central PA. I also am open to doing one in Maryland.

So what will it cost? I charge $125 for the 6 weeks of one hour Master Mind training sessions per person. That's less than $21 per session per person.

Think about it. If you make one sale a week from what I teach, you have more than paid for the training.

BUT - YOU CAN GET THE MASTERMIND TRAINING FREE!!!

How? You arrange the venue. And, you bring 4 friends. The meeting place must be quiet. We can meet in a classroom, a Sunday School room, a hotel meeting room or a business conference room (during non business hours). Restaurants, private rooms in restaurants and homes generally do not work because of interruptions. I also ask no food, drinks or alcohol be served during the meetings.

If you would like to host a Master Mind meeting call me at 717-802-0483 or e-mail me from my web site www.ronorendi.com 

I hope this 2 part series on Business Cards has been a help.

Feel free to e-mail me through my web site with any thoughts or questions.

Have a great week

Ron