Thursday, May 12, 2011

Hey let’s meet – but where?

A client calls. He or she wants to get together with you over lunch. Great – but where? 

First, let me say that I am in no way endorsing certain restaurants, chain establishments, or places to eat. 

Every restaurant serves a purpose. So, let me ask, what is your purpose? 
If you are looking to impress the client – stick with restaurants known for their elegance. 

If you are looking for a place for a number of people to gather to get acquainted, I suggest a sports bar, lounge area or a medium priced establishment that offers plenty of room to mingle – but is not too crowded with people outside your circle of clients and associates. A place that offers Happy Hour food may be ideal. 

If you are seeking to have 6 to 12 people gather, eat together and discuss business – you may want to look at a restaurant that offers a private room. The private room or area should be one with minimal distractions. 

Perhaps you are looking for 4 to 6 people to discuss business or brainstorm. I strongly suggest avoiding noisy restaurants, food courts or outdoor seating. A mom and pop diner may be ideal – home cooking, relaxed atmosphere, and low noise. 

Unless you are with a group who eats for volume, avoid the buffet restaurants. Traditionally a buffet is noisy, chaotic and does not lend itself to serious business discussions. 

Also, fast food restaurants are generally not conducive to conducting business because they are loud, chaotic, often have children (toddlers through teens) carrying on and making a scene. 

Booth seating, although it tends to be somewhat private, does not create the business atmosphere. 

Once you have selected the restaurant, strategically place yourself at the table. If you are presenting an idea or sharing info at the meeting – ALWAYS select an area that is off the beaten path and not in a high traffic area. 

Furthermore, when sitting down make sure (if you are again the one presenting an idea or a product) to have your back to a wall. There is less distraction for your client. His or her attention should be focused on you. Windows, mirrors, other restaurant activity is something you do not want to have to compete with when you are doing business. 

If you know your client’s favorite drink or how he or she likes their coffee – it is a kind gesture to order a beverage for them. It shows that you have paid attention to their likes and dislikes. 

When the food arrives, allow your client to begin eating first. If his or her food does not arrive at the table with your meal, wait for their food to come before you start eating. 

If you are familiar with the restaurant, and the client is not – feel free to make dinner suggestions. 

One friend suggested always using the same restaurant so that the wait staff, cooks and managers get to know you. Introduce your client to them when he or she comes in to the restaurant. Then excuse yourself and go use the rest room. 

This allows the waitress, Molly, to brag on you to your client. 

Bon apetite 

Ron

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