Tuesday, July 12, 2011

Loving The Client vs. Lusting After The Client

You have a whole Rolodex full of leads and contacts.  You have a computer data base and address book filled with customers and contacts.  You have attended every Chamber of Commerce, business networking event in your area.  You’ve schmoozed at mixers.  You’ve golfed with everyone in your community that owns a set of sticks.  Yet, you still feel as though you are spinning your wheels.

Are you doing something wrong?

Why am I getting all these leads, making the contacts, building the relationships – and NOT getting the sale?

Well, quite possibly – you are lusting after the potential client rather than loving them.

Clients, casual acquaintances, business contacts, and even the general public can tell when you have your “shark fin” up and your JAWS are wide open.   <insert Jaws music here>

 People know when you are looking at them like they are a piece of meat just waiting to be devoured by your sales pitch.

Your quest for the sale is as much of a turn off as the stranger who runs up to you, grabs hold of your arm, shakes you and screams in your face, “Have you been saved?”

So how do you change?  How do you help them change their opinion of you?  How do you undo what you have done?

Well, for starters, you stop lusting after them and start loving them.

“How do I do that”, you ask.

Well, you begin with focusing on the client and not yourself.  If you help them meet THEIR needs – you will meet YOUR needs.  Or another way of putting it is to help them solve their problem – and in doing so you will solve your problem.

That’s the starting point – then…………………

You can learn the rest of the techniques in my MasterMind program.  To host a MasterMind group for your friends, church group, business associates, or sales team – simply call or e-mail me.

Ron Orendi
717-802-0483
ron@ronorendi.com

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