But its the holidays

But it’s the holidays...........

Many people in business allow their minds to play games with them and their business.  They tend to try and make their business coast between mid November and early January. 

Often they use a mental con game like – it’s the holidays, no one will answer the phone.  Or, I don’t want to pester people this time of the year.  How about this one, people are using their money to Christmas shop – they won’t have money to buy my product.

This is a mental con game played with many brick and mortar businesses AND with many home-based or direct sales businesses.

In reality, this is when people are out and about.  This is one of those times when the reality of not having enough money hits them. 

Those who do not use this time to actively generate sales are tossing their money (and income) to the kiosk vendors at the mall. 

This is the time of year when people “impulse buy” more than ever.

Think of it this way – stores jam pack their aisles with items this time of year for 2 reasons.  First, they usually have so much stock that they have no where to put things. 

Secondly, they want you (the consumer) to bump into the counter, to have to navigate the aisles, and to weave around the store to get to where you want to go.

It’s called marketing…………..  

And, if you do not market this time of year – someone else will gladly woo your customer with the next widget, gadget or fad.

In many cases, the issue is either we are afraid of rejection or we do not have enough confidence / belief in our product or service.

If that resonates with you – call me and we can work through that.

Have a great week

Ron  

To schedule Ron to speak to your business, civic group
or organization, contact him at:ron@ronorendi.com
717-802-0483